AMA Brand Management Essentials – May
Grow Your Career in Brand ManagementThe term brand management can mean different things to different people. This lack of clarity in the industry leads to brands often being created without a...
Marketing plan: How do you develop it and what are the most important steps?
Although most of those who market to their business via the Internet or what is known as e-marketing believe that developing a marketing plan is very important, it is not always the effort and...