Benefits of Marketing
What Are the Benefits of Marketing?Well-defined marketing strategies can benefit a company in several ways. It may be challenging in developing the right strategy or executing the plan; when done well, marketing can yield the following results: Audience Generation. Marketing...
Marketing in Business
Marketing in Business: Strategies and Types Explained
What Is Marketing?Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products...
brand marketing
What is brand marketing? A complete guideBrand marketing is promoting a brand’s products or services in a way that elevates the brand as a whole. It involves creating and maintaining brand-consumer relationships and marketing brand attributes—the traits that people think of...
Digital Marketing
Digital Marketing Digital marketing is the use of digital or social channels to promote a brand or reach consumers. This kind of marketing can be executed on the internet, social media, search engines, mobile devices and other channels. It requires new ways of marketing to...
AMA Brand Management Essentials – May
Grow Your Career in Brand ManagementThe term brand management can mean different things to different people. This lack of clarity in the industry leads to brands often being created without a clear strategy, leadership and communication breakdowns, and confusion among agency...
Marketing Communications
Marketing CommunicationsMarketing communications are coordinated promotional messages and related media used to communicate with a market. Marketing communications messages are delivered through one or more channels such as digital media, print, radio, television, direct...
what-is-marketing?
what Is Marketing?The AMA’s definitions of marketing and marketing research are reviewed and reapproved/modified regularly by a panel of five scholars who are active researchers.
Definition of MarketingMarketing is the activity, set of...
Marketing plan: How do you develop it and what are the most important steps?
Although most of those who market to their business via the Internet or what is known as e-marketing believe that developing a marketing plan is very important, it is not always the effort and time required to know the real needs of the project and develop the marketing plan...
Compare Photo Views
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns...
